ICAA in conjunction with The Warren Centre approached MD to conceptualise a hero graphic for their ‘Zero Emissions Copper Mine of the Future’ Initiative.
MD workshopped the overall design ideas with key stakeholders to create a rough schematic of a typical mining operation in 2050.
The final illustration utilises the schematic as a base for the illustration, with actual mining machinery and technology elements – wrapped up in a style that showcases all aspects of the mine and its impact upon the local environment.
The illustration was created in vector format so the repurposing of elements and updates required, as changes in technology are presented, are seamless.
To help promote the initiative a simplified graphic was conceved for partner organisations to get behind and show that they are part of the program.