Weld Australia

After a false start with another supplier, Weld approached MD to take over the design & development of their new flag ship website

Weld Australia’s website was dated and in need of a refresh.  The mission was to use take their old content and present it online – on brand, on target and ‘on budget’.

The website re-fresh was started by another agency, from the outset it didn’t provide Weld management with the confidence that they would get the results or deliver what they needed.

Weld then approached MD with their situation and we took the challenge.

Visit www.weldaustralia.com.au for more information.

OUR APPROACH

The first step of the project was to clearly define  the strategy and user map, then outline the steps required to achieve the site redevelopment. 

Based on this information we created key wireframe user journeys to ascertain that the newly proposed site will meet customers expectations and the clients objectives.

From these wireframes a few creative theme concepts were presented for review. They needed to leverage not only the brand guidelines but reflect the character of the assosiation going forward.

WordPress being the CMS of choice was established and the creation of the website was undertaken.

Training and supporting materials tailored to their web site skills was provided so the site can be easilty managed internally going forward.

Weld Australia also enjoy our fully hosted and managed WordPress environment.  Ensuring that their new site is running perfectly, secure from online threats, for now and into the future.

OUTCOMES

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increased value proposition

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increased staff engagement

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100% website traffic increase

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106% increase in page views.

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10% drop in bounce rate

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40% increase in search traffic

“It was clear from our earliest discussions that Markus not only seriously knew his stuff when it came to the art of web design and development, but also in adjacent disciplines like SEO and analytics. This meant he took a holistic approach to the project and ensured our new website not only looked great and worked as intended, but that we were set up for success when it came time to send it out to the world.”

DONNA SOUTH, NATIONAL MEMBER MEMBERSHIP & MARKETING

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