CAMS logo

It’s 2020: Clade Solutions are launching a new brand ‘CAMS’ – An Association Management Software Solution.  MD provided the brand and theme across ID, collateral and website.

Cams home page


Backed by the vision and power of Microsoft’s Business Applications platform, and supported by Clade’s deep understanding of data management and analytics, CAMS is a modern solution that offers advanced capability to digitalise and association management within organisation requiring one of the leading AMS’ available.

CAMS provides a better user experience for members and easily accessed, advanced data and analytics for staff.


Stage One.  MD presented several variations of the proposed logo and workshoped the approved direction down to the final logo and provided style guide and logo variations and formats for 

Stage Two. The new division required a new image.  Something memorable, engaging and community focused – which the solution provides.  

MD conceptualised colour powders in various themes that represent engagement, acheivement and group associations.

The main image depicts a group of people celebrating the end of a colour run activity.  Which represents the feeling that association members will feel being part of CAMS.