Clade Solutions needed to refresh their brand /corporate image and new website, to reflect their position as a leading provider of Microsoft Solutions
Clade Solutions was established in 2012 and quickly out grew their initial corporate image, brand and accompanying website.
Even though the brand concept was sound the colour pallet and typography was out dated. The ubruco website was cumbersome and expensive to update due to the need of developers to make the simplest of changes.
With the company expanding rapidly they needed their image to catch up and reflect their youthful enthusiasm and passion for technology.
Visit www.clade.com.au for more information.
OUR APPROACH
First step was to establish a refreshed brand identity. MD presented a variety of typographic styles for the new logo font and optional primary and secondary colour pallets for review. With the usual few rounds of tweaks and modifications the new brand was ready to be rolled out accross stationary, web and socials.
Second step was to address the corporate identity. Various concept themes leveraging the refreshed brand were presented – which we thought best reflected the company and it’s new direction. A concept was approved which turned us to the website.
UX wireframeing and a clean modern theme for both desktop and devices was created to showcase the new brand and theme. Accessibility and SEO were taken into account from the outset to ensure best performance and visibility.
WordPress being the CMS of choice was established and the creation of the website was undertaken.
Training and supporting materials tailored to their web site skills was provided so the site can be easilty managed internally going forward.
Sales collateral, Powerpoint templates and other resources were created – and are still being created for future marketing endeavours.
Clade also enjoy our fully hosted and managed WordPress environment. Ensuring that their new site is running perfectly, secure from online threats, for now and into the future.
OUTCOMES
increased value proposition
increased staff engagement
100% website traffic increase
106% increase in page views.
10% drop in bounce rate
40% increase in search traffic
Motivational office posters
Encourage, motivate and nurture staff and create a workplace that strives for excellence.