New Identity, New Website. New Sales Collateral for Australia’s latest Association Management Software Solution ‘CAMS’.
Backed by the vision and power of Microsoft’s Business Applications platform, and supported by Clade’s deep understanding of data management, Clade created a solution that offers advanced capability and possibility to the associations sector.
To take CAMS to market Clade required an engaging web experience to showcase CAMS as a standalone sub-brand, coupled with digital reports, exhibition displays and sales collateral.
Visit www.clade-cams.com.au for more information.
OUR APPROACH
First step was to create a new sub brand identity. MD presented a set of complimentary primary logo variations with secondary colour pallets for review. With the usual few rounds of tweaks and modifications the new brand was ready to be rolled out accross stationary, web and socials.
Second step was to address the corporate identity. Various concept themes leveraging the refreshed brand were presented – which we thought best reflected the company and it’s new direction. An engaging ‘colour run’ concept was conceived which relected a modern and interactive association connection which was approved and used to start the development of a self managed wordpress website.
UX wireframeing and a clean modern theme for both desktop and devices was created to showcase the new brand and new theme. Accessibility and SEO were taken into account from the outset to ensure best performance and visibility.
WordPress being the CMS of choice was established and the creation of the website was undertaken.
Training and supporting materials tailored to their web site skills was provided so the site can be easilty managed internally going forward.
Sales collateral, Powerpoint templates and other resources were created – and are still being created for future marketing endeavours.
CAMS also enjoy our fully hosted and managed WordPress environment. Ensuring that their new site is running perfectly, secure from online threats, for now and into the future.
OUTCOMES
Better staff and client engagement
Standalone identity to market
Sales Support
Digital Report Series
MD designed a series of Reports which present Association challenges, trends and solutions for the Association Industry.