Bush needed a local creative partner who could provide creative communications and online solutions for their rapidly growing company in Australia
Bush Australia was established in 2005 to manage distribution the ‘Grundig’ and their own ‘Bush’ brand in the Australian market.
During the following 10 years they grew rapidly by adding high-profile brands such as Joh Bailey Electric, Blaupunkt, Ministry of Sound, Kinetik, Home Medic, Indesit, Revo, iLuv, View21, and their own Factory Outlet store.
With the company expanding rapidly they needed a trusted creative partner that could navigate, manage and provide design solutions for the marketing activities across all brands .
Our Approach
The first step was to create an overall creative strategy for each brand which met the businesses objectives and to set budgets for the individual brands.
Each brand required a mix of creative such as;
WEBSITE DESIGN/DEVELOPMENT | E-BUSINESS SYSTEMS | PACKAGING & POINT OF SALE | COLLATERAL | ANIMATED PRODUCT VIDEOS | MAGAZINE ADVERTISING | SEARCH MARKETING & SEO | HIGH-END BROCHURES WITH PHOTOGRAPHY | SOCIAL MARKETING | PRESS RELEASES | EVENT THEME AND DISPLAYS & OVERALL COMPANY BRAND INTEGRITY
Based on the indiviual strategy and the position of the brand (ie. emerging, established or growth) creative assets were developed and launched to market.
Follow-up reivew and analytics on programs were undertaken to fin- tune future campaigns and establish the best mix of marketing and creative for each brand.
BRANDS
