EasyCook Turbo Oven (SEM & CPC)
Supporting the launch of EasyCook’s latest Oven. MD developed an SEM campaign to build awareness, nuture the sales process and targeted conversions. This was done by targed Search Marketing on Google for first place listing (and google shopping ads) for Air Fry Ovens. Tracking visitors behaviour during and after browsign offer. And targeting conversion wth remarketed Display banners to finalise the program.
Format(s): HTML5 animated banners (Adwords ClickTags).
Burkes Backyard (SEO & Analytics)
After the launch of the new Burkes Backyard webite a core ovjective was to build upon the traffic currently being enjoyed by this reknown brand and use the website and other methods to deduce garding trends in Australia for future editorial direction. MD provides custom analytics on Burkes Backyard website each month to supply the BBY team, simple and easy to follow reports on site, keyword, search performance and trends. This information is used to tweak high performance pages and scope and impliment site-wide SEO tactics to build traffic.
Oracle (CPC Creative and HTML5)
Markus provides MOI Global local creative support for Oracle Marketing programs in APAC. These include HTML5 animated banners for Oracle Event support.
Format(s): HTML5 Animated banners (DoubleClick ClickTags)