FOOD (FMCG) MARKETING, STYLING & PHOTOGRAPHY
One key aspect to marketing food (FMCG) products is presenting inspirational and aspirational photography. Having worked in the Food industry for over 15 years marketing products such as Kikkoman’s range of Soy’s and Sauces. They have an exceptional team comprising of recipe developer, chef, food stylist and photographer whose work has featured on some of Australia’s major Food magazines, not to mention our clients cookbooks and websites.
For over 12 years MD has worked with the team at Kikkoman to conceptualise, prepare, test, style and photograph 3 monthly recipes for the Kikkoman Kitchens program. In addition to this MD published the Kikkoman cookbook which showcased over 24 product specific recipes with photography to feature as a boutique customer booklet and interactive eBook.
The team at MD work is currently working with EasyCook to prepare a variety of recipes for photography and video to feature on their forthcoming website and TV.
MD worked with Kenwood for several years managing the development and maintenance of their online and offline marketing activities. Mainly focusing on their online activities and the Kenwood KClub which was conceptualised, developed and maintained by MD for several years before being managed in-house. The KClub was a subscriber based CRM program which sent customers and members monthly recipes, gifts and promotions to promote Kenwood and their partners.