CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Enriching your customer relationships, through insightful targeted marketing, creates a win-win situation. By profiling customers and creating automated remarketing through banners and email. Allows you to present your market with more relevant information and better ROI.
Richter Automated Ratings
Richter Audio is Australia’s most awarded Loudspeaker brand. Fully engineered in Australia by local sound engineers, their speakers are second to none. This is reflected by the great reviews left on the website. MD suggested that they leverage their ‘Automated’ emailing service to send out ‘Rate your Richter’ emails 4 weeks after a warranty submission. This simple but effective solution has helped Richter build upon their solid base of great reviews.
Australian Trellis Door Co.
ATDC are one of Australia’s leading suppliers of Trellis and Security Doors in Australia. MD works with their core staff to create and maintain their quarterly eNewsletters and announcements, which get distributed to their database. Database is segmented to ensure content is targeted to each contact for maximum response to marketing materials.
For over 8 years Markus ran the Kikkoman Kitchens eNews program. Markus (in partnership with Grant Marketing) conceptualised the program and pitched it to Kikkoman, who approved and commissioned the project. The project consisted of 3 seasonal recipes utilising core products and any offers, emailed to the Kikkoman Kitchens database each month. Markus and his team provided recipe development, testing, food styling, final photography, email creation and distribution.
KidsLifestyle recently had their website updated by Markus and needed to update their eMail Marketing to reflect the new website. The business objective was to create a self-managed eMailing solution with member acquisition from various sources feeding directly into one central system. Utilising Campaign Monitor, MD created a responsive email template that reflects the new look ‘n’ feel of KidsLifestyle. Subscribers were automatically added from forms and purchases directly from the new website and independent forms provided for Events.
Experian Eloqua eMail Templates
Experian approached MD to produce a series of Eloqua eMail templates for internal use by their marketing and sales teams.
MD design and coded up master eNewsletter and eSales templates, that can be easly updated and broadcast throught the Eloqua eMail broadcasting system.