
It’s 2020: Badlands Brewery approached MD to design their limited release ‘Decade Anniversary Stout Series‘.

WHAT IS BADASS?
Badlands Brewery
Each beer is individually crafted to showcase local and overseas ingredients and flavours – BA D A SS was born.
BA – Singular is just the Badlands Signature Stout
D – Duo is conditioned in a Dead Man’s Drop Rum Barrel
A – Trinity is infused with Vanuatuan Cacoa and Vanilla from the Aussie Top End.
SS – Quad is the combination of all the above.

WHAT WE DID?

Our approach was to create a series of labels that not only look striking on their own. But came together to create a story when presented together.
The style of the labels were conceived by combining the brand’s heritage and regional feel with a strong clean design reflecting the use of aged distillery barrels. A muted signature is used to reflect the original signature stout.
The beer has also been shortlisted as a finalist at the 2020 Food & Beverage Awards.