It’s 2020: Badlands Brewery approached MD to design their limited release ‘Decade Anniversary Stout Series‘.
WHAT IS BADASS?
Each beer is individually crafted to showcase local and overseas ingredients and flavours – BA D A SS was born.
BA – Singular is just the Badlands Signature Stout
D – Duo is conditioned in a Dead Man’s Drop Rum Barrel
A – Trinity is infused with Vanuatuan Cacoa and Vanilla from the Aussie Top End.
SS – Quad is the combination of all the above.
WHAT WE DID?
Our approach was to create a series of labels that not only look striking on their own. But came together to create a story when presented together.
The style of the labels were conceived by combining the brand’s heritage and regional feel with a strong clean design reflecting the use of aged distillery barrels. A muted signature is used to reflect the original signature stout.
The beer has also been shortlisted as a finalist at the 2020 Food & Beverage Awards.