BRANDING, PACKAGING & POINT OF SALE
Creating a strong visual identity is crucial for brand recognition and retention. Mixed with a strong instore presence it is essential when standing out from the competition.
Combining strong branding, independant looks with engaging POS/POP displays, ensure that your offering makes the appropriate dialogue with your prospective customers.
Ricther Audio Display Carton Packaging
When Richter branched into Digital Audio they needed to make a impact along side other products in this competitive category. Working closely with senior management MD presented creative for a full range of Digital Audio that presents a united style and brand with a unique look that stands out from the pack.
Kikkoman Australia – Bottle Labels & Retail Cartons
For over 10 years MD offered creative support to Kikkoman Australia in the creative, production and print management of their Retail Bottles and Cartons. The creative direction was to mix engaging shelf appeal design with clear communication to meet the consumers demand of ready to use sauces. Particular care and experince was required to meet GS1 guidelines with practical and purpose designed cartons for use by major supermarkets.
Instore promotions with Shelf and Product Point-of-Sale was regularely produced to drive sales.
Bush Australia Display Carton Packaging
MD has been working with Bush Australia since their launch in Australia, managing the creative execution of their marketing and business needs for brands such as Grundig, Bluapunkt, iLuv, Revo, Bush and Indesit.
Managing the creative for thier Gift Boxes and Retial Display systems across all brands. A strong focus cunsumer education, impact and brand was needed to create a unique and strong brand instore. Our aim was for the respective brands to own their category and be instantly recognisable when customers enter the retail stores.
In-store display system were designed and produced with 3D animated video for consumer awareness and education.