CREATIVE & ART DIRECTION
Over the last 20 years MD has supported organisations and their agencies, with creative direction for response or awareness driven creative marketing programs. Leveraging our extensive experience in direct marketing, web development, sales promotion and event marketing, we ensure that the mix of marketing actiivties can all enjoy a united brand and vision without compromising on impact and effectiveness.
MarkLogic Conference Washington D.C.
Working with the MarkLogic, a leader in Big Data solutions, MD conceptualised the theme, brand and the design of the associated creative for their annual MarkLogic World Conference.
Our Account Management and Creative staff provided support by sourcing and managing local designers, printers and web development teams. And being on location over the conference duration to supply production and organisational support to MarkLogic Key Staff and Partners.
Creative elements included. Conference Kit, Diplays, Event boards, Website, Web banners, Email Communications, PPT templates and Creative Kits for 3rd parties and advertising packages for Partner Event.
Mincom Mining Lead Generation
This lead generation program leveraged a custom built interactive microsite to help show prospects (mining CIO) how Mincom’s Software solution is best suited to for them to manage the complexities of mining business processes.
This campaign was intitially rolled out for GOLD and was repurposed for other mines.
With eDM awareness coupled with Targeted TM this was rolled out in ANZ and USA and achieved over $1 million AUD worth of sales.
Amdocs Lead Generation – Insight
Amdocs approached MDW to concptualise and market their insight event in Sydney Australia, to capture prospective customers.
MD organised the following processes to obtain maximum targeted awareness and registrations.
– Target analysis to defi ne best target list for event relevence and decision makers.
– Source and acquire list (2,500 ANZ).
– Organise Marketing strategy inc. (eDM and TM) for this occasion.
– Write scripts and brief TM team on event benefi ts and business propostion.
– Conceptualise Theme and event branding.
– Create and blast themed eDM (Save the Date, Invitation, Reminder and logistics)
– Create Registration page and back-end monitoring for export and statistics.
– Manage and monitor Telemarketing processes for best results
– Create themed banners, backdrops, Name Badges for event.
– Overall project management and onsite logistics on the day of the event including trial runs the day prior.
Oracle Masterchef Event
Working with MOI, MD provided Creative to bring the clients vision to life with a series of DM and Collateral pieces, leverageing celeberaty chefs – Matt Moran and Julie Goodwin. For a Modern Business Summit for their Human Resources Division.
Overall theme developement and supply creative for mailers, banners, menus and event materials.
Everyone who attended was truly blown away with the event. Oracle managed to get people in the room whom they’ve never been able to talk to let alone leave the office for a day!
The following morning the Senior VP Sales (Oracle) did a presentation to the ANZ MD and said the event was truely awesome!!